Research – Customers

RESEARCH 1

Identify a typical potential customer

CUSTOMER PROFILE

NAME
AGE RANGE
JOB TITLE
SALARY
MARITAL STATUS
PARTNERS JOB/SALARY
HOME LIFE
PERSONALITY
FAVOURITE DESIGNERS/SHOPS/MAGAZINES
BUYING BEHAVIOUR
HOBBIES
LEISURE ACTIVITIES
HOLIDAY DESTINATIONS

EXAMPLE: NAME: JENNIFER
AGE: 30yrs
JOB TITLE: PA to LAWYER
JENNIFER’S SALARY: £55,000 p.a.
MARITAL STATUS: Lives with partner James
HIS JOB: LAWYER
HE EARNS: £85,000 p.a.
THEIR HOME: Apartment in Docklands
PERSONALITY: Workaholic, Social, loves travel.
FAVOURITE DESIGNER: Burberry
FAVOURITE SHOPS: Hoss Intropia, Reiss, Karen Millen.
BUYING BEHAVIOUR: Shops on-line.
MAGAZINES: Vogue, Instyle
HOBBY: Creative writing
LEISURE: Gym, Pilates, Cinema, Girls nights out.
HOLIDAY: Cuba, Morocco, African safari.

DAY TO NIGHT: Gets up 6.30am, simple breakfast, coffee and toast. Travels on Tube to work, works from 8am to 6pm, takes work home. Sometimes gets Taxis. Uses Social media like Twitter. Buys on-line. Goes to meet friends in the Bar on Fridays or meal with James ( Her boyfriend). Likes to cook at home at weekends. Relaxes on Sunday with a good book or film.

 

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