Research – YOUR- Competitors

 

 EXAMPLE OF WHAT TO DO:

Identify your direct competitors and make a comparison chart

 

SEE BELOW AN EXAMPLE OF A  COMPARISON CHART FOR  SHIRT COMPANIES

 


COMPANY STRENGTHS WEAKNESSES
HAWES & CURTIS
  • Good Quality
  • Strong Branding
  • Slim fit with stretch most popular style
  • Regular promotional discounts
  • Good customer service
  • Lots of fabric choices
  • Varied styles
  • Quite pricey
  • Some styles difficult to wear
  • Can only try on some not all styles.
  • Lots of size 12 sold out
  • Dated look to fabrics, styles
  • Too much packaging
T.M.LEWIN
  • Well made shirts
  • Good customer service
  • Shops on high street
  • Good website service
  • Good promo offers
  • Old fashioned styles
  • Old fashion fabrics and colours
  • Can’t try on shirts in store
  • Male dominated shop
  • Prices always reduced
CHARLES TYRWHITT
  • Good customer service
  • Easy to use website
  • Good basics
  • Good fit on slim styles
  • Very traditional style
  • Poor quality make
  • Male dominated products/women seen as a sideline
  • No feminine styles
AUSTIN REED
  • Well made product
  • British heritage brand
  • Would appeal to older customer (40+)
  • Quality fabrics
  • Inexpensive
  • Old fashioned
  • Weak brand image to younger client
  • Lack of style
  • Poor fit
SHIRTSONG
  • Very good quality make
  • Good fabrics
  •  Good fit
  • Good customer service
  • Slightly more feminine styles
  • Might be too classic for younger clients
  • Expensive
  • Not much choice of design
  • Only available online

 

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