Design and marketing Course Schedule

FASHION DESIGN AND MARKETING. is suitable for beginners and anyone who wants to know more about design or marketing. The course takes up to 16 students and gets booked up quickly…

CENTRAL SAINT MARTINS

COURSE TITLE: FASHION DESIGN AND MARKETING

TUTOR: LYNNETTE MURPHY

BA ( Hons) MA Des  Cert ED.

Tutor: Contact details:

e-mail: info@lynnettemurphy.co.uk

 

SCHEDULE FOR A ONE WEEK COURSE:

 

DAY 1.

Introductions

Briefing on project.

How Fashion works- short lectures and projects

A study of Target markets and demographics

 

 

Market research

Customer identification.

Create a visual and written customer profile.

looking at the customer’s buying behaviour

Presenting your ideas to the class.


DAY.2.

The basics of marketing and the marketing mix.

Niche marketing explained

Market research outlined

The marketing mix and the 4-P’s

 

 

 DAY.3.

Marketing Research Workshop

Positioning graphs

The competition and S.W.O.T charts.

PESTEL and Macro marketing explained.

Surveys finalised

 

DAY.4. 

Designing a Range

Putting your first ideas on paper

Templates provided for beginners.

Adding Colour and Fabric


Fashion production

Spec sheets, cost sheets explained

Fabric research, where to source in London

UK Manufacture or Offshore?

 

DAY.5.

Branding and PR

Short history of branding

Why Branding is so important

What is a Brand identity?

PR and Press Packs

 


Presentations and CSM Certificates

Certificates awarded for attendance

 

 

 

DATES: Summer Schools: 1 week course (25hrs):

24th July-28th July 2017

7th August-11th August 2017

 

NB: There are many other courses available with other tutors…

For more information look at CSM Short Courses:

http://www.arts.ac.uk/csm/courses/short-courses/fashion-and-textiles/fashion-marketing/fashion-design-and-marketing/

 

 

 

 

 

 

 

 

 

 

 

 

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