HOW TO START YOUR OWN FASHION BUSINESS Course Schedule

 

HOW TO START YOUR OWN FASHION BUSINESS

TUTOR: LYNNETTE MURPHY

BA ( Hons)  MA Des ( CSM)  Cert ED.

Tutor e-mail: info@lynnettemurphy.co.uk

Link to Saint Martins click here for dates and prices but before you do look at my 10 week schedule below:

 

A TYPICAL WEEKLY SCHEDULE

(6.30-9pm)

1. Week One

Introductions

How the Fashion industry operates.

Haute Couture to High Street.

Group project- Brainstorming business ideas together

 

2. Week Two

Discuss Niche markets

Your business idea ???

Case studies

Trade shows, dates and venues

Fashion cycle

Who will buy? How will you sell?

Intro to customer identification

 

3.Week Three

Customer Profiles

Create a Customer Profile -Who is your Target Market???

Presentation of  customer boards

Are you an entrepreneur? A test to see if you have what it takes…

 

4.Week Four

 Colour, fabric, trend Forecasting. How does it work?

Lynnette has worked in Trend forecasting for 15 years and has all the inside knowledge

Discussion of new trends for next year and a look at www.style.com for the latest catwalk shows…

Creating a colour card and Mood board in todays class

 

5. Week Five

Your company style

Creating a concept, trend or styling board, what will your Brand identity be???

Bring in images/laptops/or i-pads

Individual help and feedback in every class.

 

6. Week six

Marketing your idea

The competition S.W.O.T Analysis

Discussion and Feedback

Questionnaires and focus groups

Individual guidance and advice

 

 7. Week Seven

Questionnaires finalised.

Starting to plan your business idea.

Finance and costing

Cash flow forecasting

Where will the finance come from?

 

8. Week Eight

The business plan

Setting up in business

Key personnel

Business Planning

Structure of a plan

Production plan

 

9.Week Nine

Promotion, Social Media and PR

Press packs

Starting a press pack

Creating an outline for a marketing strategy

 

10. Week Ten

Final evening

Presenting your ideas on powerpoint or boards.

Individual advice for future plans.

Farewell party- swap e-mails and keep in contact with new friends.

Dates: 10 week course ( 25hrs) :

 

Autumn Term: 1st Oct-3rd – Dec 2015

Spring Term: 14th January – 17th Mar 2016

Summer Term: 21st April – 23rd June 2016

 

Summer Schools: 1 week course (25hrs):

see CSM( Central saint martins) website

 

To BOOK: http://www.arts.ac.uk/csm/courses/short-courses/fashion-and-textiles/fashion-marketing/

‘How to Start your own Fashion Business ‘ course students 2013

 

Our Facebook page is:

https://www.facebook.com/HTSYOB  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Comments are closed.